About AmbitionBI
Two senior data & BI consultants out of business operations, finance and IT.
What we believe
We think the vast majority of businesses should have a business data model. Data is not a goal in itself; the model is the only place where you can write down what you mean by things. What a customer is. When revenue is revenue. What a good month looks like. Those are not technical questions, they are agreements about how you read your own company. And precisely as KPIs, cross-links and stakeholders multiply, complexity climbs fast without good data housekeeping and settled definitions.
A business that never wrote those agreements down will one day outgrow them. Another site opens, a system arrives, an acquisition happens, an investor asks for numbers and it turns out there are three answers to one question. That is the point where scaling stops and it is almost never the point where anyone saw it coming.
So we build the model first and the reporting after. Whatever you want next rests on the same layer: a dashboard, a cash forecast, an acquisition to model through, or an AI assistant that answers questions about your numbers in plain language. That last one is possible today and it stands or falls on a model where the meaning of the numbers is settled. A language model on a messy set of books gives a fluent answer that is wrong.
Who you work with
Joël Pinna and Johny Verheul. Two senior data & BI consultants, both out of business operations, finance and IT.
You notice the difference in the first conversation. Many firms in this field are built around developers who produce a report as soon as somebody tells them what goes in it. We ask first what the numbers are supposed to mean and why they are wrong now. That question is rarely technical and the answer decides whether the engagement works or stalls. It is the difference between someone who understands your business and an IT supplier who delivers a report.
We have worked in healthcare, wholesale, maritime, automotive, telecom, industry, real estate and private equity. What those engagements shared was not the sector but the question: somebody in the finance function accountable for numbers coming out of too many systems.
Who we are
Joël Pinna
Senior data & BI consultant. Trained in finance and business management and in the habit of opening a conversation with the company's business model. What Joël has achieved
Johny Verheul
Senior data & BI consultant. Strong at turning a business model into a data model that still stands in ten years. What Johny has achieved
Rather meet us first?
You talk to the person who does the work. Half an hour is enough to hear whether we fit your question.
