Power BI in practice, and specifically for automotive: what makes it so attractive for this sector?

The car trade has changed a lot in recent years. Digitalisation plays a growing role, holding large stock is no longer a given, and what the customer wants has shifted too. People now expect to be taken care of from start to finish, and there is demand for different forms of financing, both for business and for private purchases. Sustainability has become a significant factor as well.

That is only a small sample of recent developments, but it shows how much this sector is moving. Those changes also bring a large amount of new data. Data you know you should be doing something with, but which is hard to structure, let alone use in a structured way to make the business perform better. There is clearly opportunity here, but how do you go about it?

Power BI makes it possible to put that data to work, so decisions that used to be made on gut feeling can be made on evidence. For clarity, let us separate commercial performance from operational performance. Insight into your data does not only show how the business is performing at a given moment, it also maps the commercial opportunities.