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A story from practice: business intelligence & operations management

Consultants working through a client dashboard

A story from practice: business intelligence & operations management

At AmbitionBI we understand what business intelligence is worth to an organisation. Beyond its importance to finance, BI plays a crucial role in operations. Good reporting that surfaces current operational information is indispensable to the day to day business. We spoke to Jens van Herpen about how BI reporting is used and what it delivers in providing current operational information.  

What makes good BI reporting indispensable to running the business day to day?

“Good BI reporting is accessible and laid out efficiently, so you always start the working day with the right real time information. What sets BI reporting apart is that it does not only present operational data, it gives you insight into the underlying trends and causes, which is what lets you react quickly. The visuals are also matched closely to what the information is for, which keeps the dashboards relevant and effective.” 

Jens van Herpen talking about business intelligence in operations management
AmbitionbI - Operationeel automotive

Why prefer a proper BI tool over Excel?

“Excel is useful for plenty of things, but for complex reporting it is usually too manual, too slow and too easy to get wrong. A tool like Power BI makes it far simpler to consolidate data from several sources and refresh it automatically, bringing everything relevant together into one clear report or dashboard. The information ends up accessible and easy to read.”

How do you use BI to monitor and manage KPIs and targets effectively?  

“Good BI reporting gives a clear picture of the operational position. That lets a manager monitor operational KPIs and targets easily, and act early rather than late. It lets you decide from data, and it also works as a way to motivate the team and individuals.

Giving operational staff access to a dashboard raises their involvement and their motivation to hit the KPIs. BI tools let the team spot trends more easily, follow developments actively, and act strategically on what they see. “

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